ASA Banned Advertisement

1) When Oasis bought out their Cactus kid advert it aroused many issues, the campaign was banned by the ASA because it encouraged teenage pregnancy some people pushed their thoughts even further and said the young girl in the video did not even look sixteen. The advert did breach the code of advertising; because they were putting the thought in people heads that emancipation from ones parents is expectable. Furthermore people were outraged that the slogan allegedly encourages people not to drink water because the slogan in the advert said “For people who don’t like water” they thought coca cola were trying to substitute water for Oasis. Personally I did think this advert should be banned because it was weird and upsetting to see a mother lose her child to a cactus man.     

2) Actimel’s yogurt drink advert was banned for false advertisement. In the commercial a bottle of actimel is seen to be jumping over a skipping rope immediately after “kids love actimel and it’s good for them too” then the statement “scientifically proven” was stamped on the screen. The ASA ruled that the advert was misleading and broke to many rules because scientifically there was know evidence proven that actimel can support children’s defenses against disease. I am actually glad that this was banned because it is blatant false advertisement.     

3) Antonio Federici designed an advert to try and make all audience laugh; this advert displayed a nun eating vanilla ice cream in a church, with the strap line “immaculately conceived”. This campaign was banned because it mocked Roman Catholics believes. This campaign did breech the broadcasting code of advertisement because I was insensitive towards ones religion, In theory the creator just wanted to show his ice cream in a playful light, showing everyone that any can enjoy this ice-cream but the many people that sent their complaints in said this could have been done without insulting ones religion. Personally I do not think this advert should have been banned because I thought it was quite funny and depicted the joy of what people everywhere are missing out on if they have not had ice-cream in along time.